A Salisbury Post report says if Fox picks up “Sleepy Hollow” and the show develops a devoted fan base, the supernatural thriller filmed last week in Salisbury could boost tourism here.
James Meacham, executive director for the Salisbury-Rowan Visitors Center, told the Post 20th Century Fox Television won’t know until May 13 if Fox will air the pilot and pick up the series, but he says “Sleepy Hollow” already has generated tourism dollars in Rowan.
Meacham says many members of the cast and crew — which numbered between 150 and 200 — stayed at local hotels last week, most of them at the Holiday Inn. The tourism development authorities for Salisbury and Rowan County each receive a 3 percent hotel room tax.
He told the Post if the pilot gets picked up, Salisbury could see fans making a pilgrimage to visit locations in the show, including St. Luke’s Episcopal Church and Bell Tower Park, and that means more dollars will be spent here.