In 1937 a group of businessmen in Salisbury received a construction permit to build a new radio station.  Two years later on New Year’s Eve it went on the air.  There’s not much left from those days but here is what I could locate.

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305 feet of WSTP's Tower. once was 350 feet

WSTP Orginal FCC 1939 license.
Notice the familiar name on the license. FCC license pg.8  1939